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Google Ads Training in Nepal
PPC & SEM Training in Nepal
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 27/04/2026
Created On: 17/06/2022
Course Overview
Google Ads (previously known as Google AdWords) is a powerful and widely used advertising platform that allows businesses to reach potential customers through search, display, video, and shopping ads. This training course will provide you with the necessary knowledge and skills to effectively use Google Ads for your organization's advertising needs.
Why Google Ads Training?
Paid Search Skills: Learn to create and manage Google Ads campaigns that target users based on search intent.
Campaign Setup: Understand campaign types, ad groups, keywords, bidding strategies, budgets, and targeting options.
Keyword & Ad Optimization: Learn keyword research, ad copywriting, match types, negative keywords, and Quality Score optimization.
Conversion Tracking: Set up conversion tracking and use performance data to measure campaign effectiveness.
Performance Optimization: Analyze CTR, CPC, CPA, ROAS, and other key metrics to improve campaign performance.
Industry Professionals: Learn from experienced professionals with hands-on experience managing real Google Ads campaigns.
Live Campaign Practice: Work on live projects and campaign setups to gain practical experience in real-world advertising scenarios.
Current Google Ads Practices: Learn the latest ad formats, bidding strategies, campaign tools, and analytics used in digital advertising.
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Our graduates are hired by 470+ companies in Nepal
Time for you to be the next hire. With our advanced and industry relevant courses, you are on the right stage to start your dream career.
Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1:
- Overview of Google Ads and its benefits
- Setting up a Google Ads account
- Understanding the Google Ads interface and navigation
- Understanding the key components of a successful Google Ads campaign (e.g. target audience, keywords, ad copy, landing pages, budget)
- Researching and selecting the right keywords for your campaigns
- Writing effective ad copy that resonates with your target audience
- Creating landing pages that convert visitors into customers
- Overview of creating and setting up Google Ads campaigns
- Understanding the different types of Google Ads campaigns (e.g. search, display, video, shopping)
- Setting up and managing campaign settings (e.g. location, language, devices, budget)
- Setting up and using ad groups and ad extensions
- Overview of measuring and optimizing campaign performance
- Understanding key performance metrics (e.g. click-through rate, conversion rate, cost per conversion)
- Using conversion tracking to measure campaign success
- Optimizing campaigns for better performance (e.g. adjusting bids, ad copy, targeting)
- Overview of advanced Google Ads techniques
- Setting up and using dynamic search ads
- Using audience targeting and retargeting
- Setting up and using smart bidding strategies
- Overview of integrating Google Ads and Google Analytics
- Setting up and using cross-device tracking
- Using Google Analytics data to inform Google Ads campaigns
- Overview of managing and scaling Google Ads campaigns
- Using scripts to automate campaign management
- Creating and using templates for new campaigns
- Scaling campaigns for maximum impact
At the end of the course, participants will be able to effectively use Google Ads for their organization's advertising needs, including setting up and managing campaigns, measuring and optimizing performance, and scaling campaigns for maximum impact.
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