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Google Tag Manager Training
Thousands of students have started their careers after getting certified by Broadway Infosys
Updated On: 28/04/2026
Created On: 18/07/2023
Course Overview
Google Tag Manager (GTM) is a free tool that allows you to manage and implement various marketing and tracking tags on your website or mobile app, without having to rely on a web developer. This training course will provide you with the necessary knowledge and skills to effectively use GTM for your organization's needs.
Why Google Tag Manager Training?
No-Code Tracking Control: Manage and implement marketing and tracking tags on your website without relying on a developer for every change.
Tags, Triggers & Variables Mastery: Learn the core building blocks of GTM and gain a genuine understanding of how tracking works, not just button-clicking.
Real Platform Integrations: Implement Google Analytics, Google Ads Conversion Tracking, and Facebook Pixel directly through GTM with a practical, multi-platform tracking setup.
Advanced Tracking Techniques: Master cross-domain tracking, enhanced e-commerce tracking, and A/B testing setup skills that go beyond basic pageview tracking.
Confident Debugging Skills: Learn to debug and troubleshoot tags and catch tracking issues before they affect real campaign data.
Real-World Tracking Scenarios: Learn through practical, real-world tracking scenarios, not just abstract examples.
Access to Updated GTM Tools: Train directly on the latest GTM interface and tools, so what you learn matches what's actually in use today.
College/Faculty: Cosmos College of Management and Technology / Software Engineering
Working At: Vianet Communications Ltd.
Position: Technical Support (CCNA)
College/Faculty: Little Star Secondary English School / Management
Working At: Nakshatra Advertizing Pvt. Ltd.
Position: Graphics Designer
College/Faculty: Shankar Dev Campus / BBS
Working At: Goldmine Business Group Pvt. Ltd.
Position: Accountant
College/Faculty: Islington College / B.Sc. (Hons)
Working At: Addon Engineering Solution Pvt. Ltd
Position: Jr. React Developer
Our graduates are hired by 470+ companies in Nepal
Time for you to be the next hire. With our advanced and industry relevant courses, you are on the right stage to start your dream career.
Our syllabus outlines are only the headlines of the major modules. To ensure a complete understanding of the course, we offer free counseling. Also, if you have specific modules in mind, you can customize the course. Send your inquiry today!
Lesson 1:
- What is Google Tag Manager
- Benefits of using Google Tag Manager
- Understanding GTM Workspace and Accounts
- Setting up a GTM account
- Understanding GTM containers and how to create them
- Adding and editing container details and settings
- Importing and exporting containers
- Understanding GTM variables and their types
- Setting up user-defined variables
- Understanding GTM triggers and how to create them
- Creating trigger conditions and exceptions
- Understanding GTM tags and their types
- Setting up and configuring tags in GTM
- Using tag templates to simplify the tag creation process
- Debugging and troubleshooting tags
- Understanding GTM Workspaces and their benefits
- Creating and managing workspaces
- Collaborating with other users in GTM
- Understanding GTM version management and how to publish and revert versions
- Implementing Google Analytics using GTM
- Implementing AdWords Conversion Tracking using GTM
- Implementing Facebook Pixel tracking using GTM
- Setting up cross-domain tracking using GTM
- Setting up enhanced e-commerce tracking using GTM
- Using GTM to implement A/B testing and personalization
At the end of the course, participants will be able to effectively use GTM for implementing and managing marketing and tracking tags, as well as gain a thorough understanding of the tool and its features.
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